5.0% of respondents indicated that they are currently using self storage – down from 5.7% in 2010
26.9% of respondents indicated that they have used self storage in the past – down marginally from 28.0% in 2010.
68.0% of respondents indicated that they have never used a self storage facility – up marginally from 66.3% in 2010.
21.8% of respondents indicated that they would be very likely, likely or somewhat likely to use self storage in the next twelve months.
The results show that most (67.1%) of potential self storage customers make enquiries a month or more prior to using self storage.
33.5% of potential customers would use the internet as their primary information source to find a self storage facility.
11.4% of respondents indicated that previous use was the basis of their selection of a facility.
67.3% of existing customers only contacted their current facility or one other before making a decision about choosing a self storage facility.
27.7% of current users have used the same self storage facility in the past.
More than 43% of potential customers indicated that they would use either one or more of the following online functions:
Pay my ongoing account online
Book and pay a deposit for my self storage unit online
Book my storage unit online
The population in the income bracket, $52,000 p.a. to $77,999 p.a. represent 23.6% of self storage users while representing only 13% of the general population.
29.7% of respondents could not nominate one facility in their locality.
Relative to other features, rental cost, level of security and ease of access to a facility, were the three features considered most important by potential customers from within the general population.